TikTok Intshop Mall is a completely personalized
and fully integrated commerce solution, where sellers authentically connect with
creators and communities to drive meaningful shopping experiences.
Discovery and Joy
Entertainment combines with commerce
through authentic and relatable content, sparking inspiration
that leads to purchase.
Trusted Advocates
TikTok creators bring a fresh take
on shopping, helping brands build trust by showcasing products
through their content.
Passionate Communities
Brands can develop a lasting
relationship with an exploding community of users already
talking about your products on TikTok.
Frictionless Checkout
Convenient and trusted, from the For
You Page through secure check-out, order management, and
support. Less friction makes for a happier purchase.
Scaleable Ecosystems
Support for your business, no matter
the size. From logistics to post-sale management, you'll
find the tools you need to grow.
Shopping made simple
Powered by TikTok's unique
discovery engine, TikTok Intshop Mall enables brands and creators to showcase and sell
products directly on TikTok, through a suite of in-app shopping touchpoints.
LIVE shopping
Promote, sell and engage with
your audience, all in real time.
Shoppable videos
Create entertaining videos with
your products just a tap away.
Shop Page
Display your product catalog
within your own in-app shop.
Shop Tab
Display your products on a
centralized marketplace within TikTok.
TikTok Intshop Mall, for you
TikTok Intshop Mall for
Seller
Creator
Partner
Shopper
Seller
TikTok Intshop Mall enables brands
to showcase and sell products for the TikTok community to
discover and purchase.
Purchase &
Conversion
Integrated in-app
checkout means discovery and purchase happens in one
place to reduce friction in the buyer's
journey.
Campaigns &
Promotions
Get access to
TikTok Intshop Mall's platform campaigns, TikTok Intshop Mall
Ads, and an extensive
selection of promotional tools.
Affiliate for
Sellers
Discover,
communicate, and collaborate with thousands of
creators through our Affiliate Program, directly
accessible on TikTok Intshop Mall.
Apps &
Services
Manage your
shop, products, order and fulfillment with
diverse integration and service solutions on the
TikTok Intshop Mall App
Store.
of TikTok users discover new brands
and products on TikTok1
3
in 4
TikTok users are likely to buy
something while using TikTok2
83
%
say that TikTok plays a role in
purchase decisions3
Sources: (1) TikTok Marketing Science Global Retail Path to
Purchase (US Results) conducted by Material August 2021. (2) TikTok Marketing
Science Global Entertainment Study (US Results) conducted by Material, December
2021. (3) Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by
Walnut International for TikTok For Business.
Seller success on TikTok Intshop Mall
Brandon The Plant Guy
Brandon runs his plant business in his apartment where plant
lovers can learn about and purchase plants. He offers LIVE
Shopping viewers a valuable Free Gift with any purchase offer,
educates how to purchase, and drives urgency by alerting viewers
that his ”items sell out quickly, so don’t wait!”
>1.5M
Total LIVE Views Since Launch
>15K
Orders Since Launch
>$350K
LIVE Shopping Sales Since Launch
KimChi Chic Beauty
Over a period of just 3 months, Kimchichic identified and
sustained a lucrative content model for their LIVE shopping
program, deepened their connection with their community, and
offered a new and engaging way for their customers to shop on
TikTok.
>75x
GMV uplift from week 1 to peak (90 days)
+238%
Higher average product Click-through-rate
+10k
Followers growth (90 days)
Zuumtech
Zuumtech’s TikTok Intshop Mall has quickly grown to be their #1 best
performing sales channel. TikTok Intshop Mall has been instrumental in
resolving Zuumtech’s largest hurdle of demonstrating the value
and solution of a premium priced item at $225.
7x
LIVE Shopping GMV increase (45 days)
>500K
Peak total viewers (per Live event)
0 to >20k+
Follower growth (45 days)
Willow Boutique
Willow Boutique, a Cincinnati-based online clothing boutique,
joined TikTok Intshop Mall in November of 2022 in an effort to connect
and grow their audience. Adopting a consistent LIVE selling
strategy, amplified with LIVE Shopping Ads, Willow Boutique has
become a top fashion seller in under 1 year.
>$500K
Total GMV (60 days)
>$250K
LIVE Shopping GMV (60 days)
>+100K
Follower growth (60 days)
Soo Slick
Soo Slick, a minority women-owned fashion brand, activated a
TikTok Intshop Mall Creator Affiliate Open Plan to allow creators to
feature products at competitive prices through shoppable content
on TikTok. The videos have experienced weekly top performing
content success.
>$1M
Creator Affiliate Sales Since Launch
>200M
Affiliate Content Views Since Launch
>$50K
Creator Peak Total Sales (Single Video)
Wyze
Wyze, a smart home products start-up, has risen to one of the top
selling Electronics brands on TikTok by leveraging the TikTok
Shop Affiliate plan to allow creators to feature products at
competitive prices and boosting content with Shop Ads.
TikTok Intshop Mall Academy is the central educational hub for
sellers and creators to discover tools and best practices to maximize their
earning potential on TikTok Intshop Mall.
Affiliate Program
The Affiliate Program connects creators and sellers through
creativity and commission. Sellers can find creators in the Creator Connect
portal and pay commission on successful sales, and creators can find products
and brands to promote through their content.